LEGACY

As many of you might know, I spent the past year and a half working at Edelman (a marketing and pr agency) with one of my main clients being AXE. Over the time I worked on AXE, the folks over there began to really trust my taste in music... so much so that they let me choose the song that would be used in an online commercial for their Fixers product!!!

Now, it's no secret that I'm obsessed with Hussle Club. When my brother-from-another-mother, Josh Madden, turned me onto Hussle Club I immediately punched him in the face for holding them from me for so long. Black Terry fronting a goth band that sounds like Bauhaus at a rave? SIGN ME UP. This is why I'm BEYOND excited that AXE agreed to use Hussle Club's "Quarenteenagers" for the commercial!

I'm now at NYLON Magazine as the Director of Music Marketing, and I couldn't be happier about the legacy I've left behind! Please take a look at the commercial. Post it! Spread the love! Thank you!

Watch it here:


Buy Hussle Club's "Quarenteenagers" on iTunes.

NEW HORRORS ALBUM

GET YOUR MONEY HONEY

i'm posting this on my blog since it's read by lots of people who are in, or know someone in, the music industry because you're all some industrious people and that ish DOES NOT PAY ENOUGH.

One of the brands I work with is Pepsi. They’re giving away over $1million/month to a bunch of music ideas(that typically have a charitable angle… but geez, the music industry is basically a charity), so if you have an idea --ANY IDEA RELATED TO MUSIC THAT NEEDS FUNDING -- just submit it here: http://pep.si/dUqRRl

Details about this are below in the pr pitch I yanked from the PR team.

Deadline is FRIDAY. HURRY UP.

Twitter: http://www.twitter.com/pepsi

#pepsirefresh

Hi,

The Pepsi Refresh Project is back for its second year encouraging consumers across America to submit bold, creative ideas that have the power to move communities forward and there’s a fresh twist -- the Pepsi Challenge. The Pepsi Challenge is posed in the form of a question consumers can answer by submitting their ideas. This month, the question is focused on music- Pepsi is asking America: How would you rock the house to support a good cause?

Starting today, submissions are open and accepted at www.RefreshEverything.com for the next five days – ending midnight ET, April 9. Then, voting will begin May 1 and last for one month. Ideas can also be submitted across the four standing grant categories Pepsi is focusing on this year – Arts & Music, Communities, Education – in addition to the Pepsi Challenge. For the innovative ideas with the most votes, Pepsi will award more than $1.2 million each month across all categories.

We know your readers are passionate about music and hope they can take part in the Pepsi Challenge. Need some inspiration? We were down at SXSW recently with YouTube celebrity DeStorm, who chatted with past music grant winner, Austin Halbert, to get his take on what rocking the house means to him. Check out the video!

Best,

Sarah

PEPSI REFRESH PROJECT OPENS 1^st SUBMISSION PERIOD FOR 2011 AND CHALLENGES AMERICA TO ROCK THE HOUSE FOR A GOOD CAUSE

Second year of Pepsi’s Refresh Project Begins With Five Days to Submit Entries; More Than $1 Million to be Given Away Each Month in Education, Arts & Music, Communities and Monthly Challenge Categories

Purchase, N.Y., April 4, 2011 – Today, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that America cares about most: Education, Communities and Arts & Music. In addition to its standing grant categories, Pepsi will announce a newPepsi Challenge each month in the form of a question that Pepsi will challenge the public to answer with creative ideas. This month, Pepsi is challenging fans to channel their love of music to drive social change with its first Pepsi Challenge by asking: “How would you rock the house for a good cause?”

Believing that every individual can refresh the world, Pepsi is enabling innovative ideas through the Pepsi Refresh Project, a platform for inspiration, learning and taking action. By awarding more than $1.2 million each month to ideas that receive the most votes at www.RefreshEverything.com, Pepsi aims to encourage fun ideas that capture the youthful optimism in all of us.

Pepsi will accept project entries for five days from noon ET today through midnight ET April 9, and the first five days of every month thereafter. Up to fifteen hundred (1,500) ideas will then be selected randomly and posted onwww.RefreshEverything.com for voting for one month, starting May 1. For more details on the 2011 Pepsi Refresh Project, visit here.

In partnership with GOOD, the Pepsi Refresh Project’s social impact partner, Pepsi will continue to provide support to Refresh Project grantees. GOOD will continue to work closely with grant recipients to activate their projects, ensure the greatest impact possible, and tell the inspiring, fun stories of grantees making a difference in their communities. Pepsi will also continue its partnership with Global Giving to administer grant disbursements and monitoring.

You can find more information on the Pepsi Refresh Project at the Refresh Press Room: www.RefreshEverything.com/press-room, on Facebook at http://www.facebook.com/Pepsi, or on Twitter @Pepsi or #pepsirefresh.

About The Pepsi Refresh Project

Each month the Pepsi Refresh Project encourages Americans to dream big ideas and get them submitted. Pepsi will award up to 64 grants and more than $1.2 million to fund amazing ideas that refresh the world. Ideas with the most votes on www.RefreshEverything.com will be funded. Submissions will be accepted for a 30-day period each month, with fifteen hundred (1,500) ideas selected randomly and posted on www.RefreshEverything.com for voting with the public deciding on who wins. To date, Pepsi has awarded over $20 million through the Pepsi Refresh Project and local grants to ideas across the country including grants to refresh over 123 schools, 78 parks and playgrounds, 21 foster homes and housing facilities, and starting up more than 60 independent organizations. In 2011, millions of participants engaging in the Pepsi Refresh Project will be able to do so in even deeper ways by learning about past winners, watching videos of fun ideas brought to life and discussing their newest ideas through group boards onwww.RefreshEverything.com.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

HAVE YOU HEARD?: JESSIE J

A new friend of mine just texted me to say "Do you know Jessie J, musical artiste? Vulgar gal rap." Naturally, I want to know about all things musically new that I haven't heard before, especially when it involves a woman breaking down the barriers of femininity that society places on them.

Last night I had a conversation with someone about the concept of "post-feminism" and how I grew up as one of the guys and never thought of myself as a woman/girl held back by the constraints of society. Both my mom and dad worked, and that was never weird at home. My mom also cooked, and that was just what it was. I was always expected to do as well as the guys, if not better (because my parents would tell me that I was THE BEST). Even as the smallest one in my social group (of more guys than girls), it was never assumed that I couldn't do something because I was a girl... it wasn't even assumed that I couldn't reach things that were high up since I was always climbing on stuff like a monkey. Basically, me and my female friends grew up as dudes with slits and that was the ONLY difference (particularly since I didn’t grow boobs until I was about 18).

So the verb "banging" comes into play. It means "to bang" as in "to have intercourse." I was asked "Can a girl bang a guy?" I say yes. I say that if the girl is telling a story about having "intercourse" with a guy, then she can say "i banged that dude." Similarly, a guy can say "i banged that girl," or a person might be able to say "we banged." It puts the power into the hands of the story teller, which, in my mind, neutralizes gender roles. It's not necessarily a bad thing if a person says they banged another person, but it’s slightly less vulgar than to say “fucked” and a lot less awkward than saying “had intercourse with,” or “made love to,” or “railed.”

Anyway, I am a fan of this Jessie J character’s song “Do It Like a Dude,” for this precise reason. She wants to bang and is unapologetic about that. She also c0-wrote Miley Cyrus' "Party in the U.S.A." with Dr. Luke, so I love her for that alone. God Bless!

TEAM FACELIFT

My boy, Matt Raz, edited a video for Team Facelift's "Heart Attack," which was directed by Tommy Mas and is of a song off their new mixtape called "6 Grams". Catch a cameo by one of my favorite dudes on Twitter and in music, Prince Terrence.

I need to go to the party in this video. Matt, where is it and why am I not there?

Oh... and if you've never heard of Team Facelift, their ish doesn't typically sound like this. They usually sound more like License to Ill-era Beastie Boys... which was the Boys' best era, if you ask me.

TEAM FACELIFT - "Heart Attack" from Matt Raz on Vimeo.