Thursday, November 6, 2014


There's this company called GoldieBlox that makes building toys for young girls. The company got a lot of attention a couple of years ago (or was it last year?) when they used the Beastie Boys song "Girls" in one of their (very empowering) commercials... the Beasties weren't happy with the commercialization of their songs, which surprised me since Ad-Roc is married to uber feminist Kathleen Hanna. Is it possible she's not actually the grrrl we all thought she was?

Anyway, GoldieBlox just released a commercial for their new action figure - a hammer wielding badass girl. The commercial pays homage to 1984 with an assembly line of cookie cutter girls being told by (i think?) Olivia Munn "Beauty is perfection." The girls, thanks to a rebellious peer, eventually break out of their mould as their heroin pull a "Y-Control" style smash-a-thon.

The use of Metric's "Help Me I'm Alive" works really amazingly with this commercial and so my hat goes off to whomever selected it! See for yourself!

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